Responses by Martin Ferronnière, chief executive officer, Is&abloom.
Background: Created to enhance content and support communication of the François-Mitterrand National Library in Paris, this website collects all the knowledge about the literary genre of fantasy. It is designed for a wide range of audiences: neophytes, experts and even professors. The library also proposes to hold conferences and an exhibition around the theme of ‘fantasy.’
Design core: We wanted the website to be immersive and organized. We had to work with contemporary as well as historical pictures from the library. Since the information was first imagined as a book, we had to reorganize the content to make it fit on a website and create a layout. We think that the final result can equally enable neophytes to discover content—and feel invited to explore—while experts can find and read the content they want to find.
Time constraints: We must admit that we did have time: six to seven months total. The most time spent was for concepting and UX/UI design work. After that, we had to create a Drupal back end so that the library’s team could insert content going forward. To deal with all types of content, we had to create an adaptive modular system.
The three articles in the Découvrir (“discover”) section were the last ones ready before the website launch. With more time, we would have created a different slide shape and implemented a better UX.
Navigation structure: We wanted the structure to be immersive as the website. First, users enter the website and move forward towards the navigation until they reach one point. As we want visitors to follow and read the contents, we didn’t want them to feel lost or constrained. Therefore, we built a hamburger menu for desktop and mobile that brings users back through the navigation just as they entered the site.