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Holly Lindem, photographer
IMS Health, client
Photograph for an IMS Health Brochure, chapter title: “Enabling Patients to Make Better Decisions.” “This illus-trates the idea of patients being over-saturated with infor-ma-tion. I had to slice through several sea sponges to find two that could accommodate these shapes. It wasn’t easy to find a large flat area absent of gaping holes. Then, when the figures were soaked with water, their shapes would change dramatically, so I had to do a bit of grooming.”
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