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Vitaly Grossmann/Vincent Schwenk, designers/animators/directors
Karim Shalaby, sound design
Comdirect, client

“We were honored to be asked by German bank Comdirect to create a short animation for its online campaign aimed at attracting and recruiting UI designers. Our idea was to create many action-and-reaction-based animations. The first concept was based on the idea of pushing, shifting, scrolling and clicking various buttons triggering a diverse mix of animations. We then worked on different metaphors for dealing with money and, at the same time, used keywords the client had provided us. During the process, the client fell in love with all the little ‘reaction’ stories, so we ended up stitching them together to create a seamless narrative—open to interpretation and detached from the conservative visualizations so often associated with banks.”

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