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Vitaly Grossmann, designer/art director
Rich Nosworthy/Philipp Pavlov, animators
Jeff Briant, 3-D modeling
Tendril, production company
PARTNER, ad agency
Vizio, client

“Production company Tendril was invited to design and create two films showcasing the key features and benefits of VIZIO’s P-Series Quantum X and Dolby Atmos product lines. Our goal was to define a visual thread for each film that could transition between a series of gorgeous product renderings and artful technical demos. In the case of the P-Series Quantum X, we found inspiration in the underlying technology. The panels contain billions of nanometer-sized semiconductor particles called ‘quantum dots.’ We imagined these particles activated and illuminated by light, congealing and swirling together to form images on the surface of the display.”

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