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Randal Ford, photographer
Wesley Dorsainvil, art director
David Register, creative director
Ingrid Adamow, art producer
Arnold Worldwide, ad agency
CenturyLink, client

“‘Lose yourself in more than 300 high-definition channels with CenturyLink Prism TV’—literally. To bring a simple concept from Boston-based ad agency Arnold Worldwide to life—people who enjoy CenturyLink Prism TV so much that they actually blend into their couches—I suggested using specific couch styles. For the sofas and wardrobe, I collaborated closely with a talented set designer and custom wardrobe stylist to build four distinctly styled environments, from midcentury modern to bohemian to dated plaid to ‘grandma glam.’ From there, it was all about lighting the sets in a realistic manner and directing the talent to keep the storyline front and center. The end result is a feeling anyone can relate to: the bliss of being one with your couch.”

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