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“Since 1970, the Natural Resources Defense Council has worked to safeguard the earth—its people, plants and animals, and the natural systems on which all life depends. The organization commissioned Buddy-Buddy to audit its decades-old branding and develop a refined visual identity that conveys a stronger sense of strength, pride and action. The bear—with its head held high—confidently moves forward, while the shield represents strength and protection. The resulting work has imbued pride, energy and focus to the organization at a critical time in its history.”

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