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Dallas Currie, photographer
Buddy-Buddy, design firm
Ida Graves Distillery, client

“As a new entrant to the increasingly saturated market of craft spirits, Ida Graves needed to make a splash and tell its unique story with little-to-no marketing and promotional budget. Given the brand’s commitment to organic ingredients, farmer relationships and environmental stewardship, we crafted distinctive positioning and a visual brand language grounded in its values and priorities. The packaging design system is hardworking on shelf, capturing new audiences’ attention, and telling the brand’s story through a clear messaging hierarchy and memorable design language. The brand launched in 2019 to market-wide acclaim, securing pivotal retail distribution relationships and selling out of the inaugural production batch in a matter of weeks.”

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