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Ryan Terry, Joy Studios, photographer
Kelly Fee, artist
Buddy-Buddy, design firm
Thesis Beer Project, client

“Thesis Beer Project is a new craft brewery with a mission: to brew exceptional beer that serves as a catalyst for purposeful change in the local Rochester, Minnesota, community. The founders engaged Buddy-Buddy as creative partners in their business’s infancy to name the brewery, define their positioning, and bring their vision to life through an approachable and distinctive visual brand identity. In advance of the brewery’s 2019 launch, we created and oversaw every branded application, from packaging and merchandise to the taproom’s interior design, signage and murals.”

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